Marc Jacobs is fun. Marc Jacobs is legendary. It’s fearless, for the bad bitches, marvelous, sexy, and powerful. These are the words used by Marc Jacobs’s fall 2024 campaign stars to describe the brand. Cardi B, Irina Shayk, Lil Uzi Vert, Alex Consani, and Gabbriette shared these adjectives in a video posted to the Marc Jacobs Instagram account. But it’s the corresponding images that prove them true. Cardi B pops against a carpeted, deep red background, the graphic black-and-white sequined zebra pattern of her dress allowing for a striking effect as she shows off a top-handle bag. In another image, black, white, and red meet again, this time in the form of a fur jacket and a leather Tote Bag. The shots by Harmony Korine are striking, and they’re also fun, legendary, fearless, and definitely “for the bad bitches.”
