Nike has signed NIL endorsement agreements with five of the top amateur basketball players, led by LeBron James’ son Bronny James from Sierra Canyon High School.
Over the weekend, the NBA star’s oldest son turned 18 and was included in the launch of the Nike LeBron 20, the latest signature sneaker of the Los Angeles Lakers forward.
In 2015, James, the elder, signed a life-long deal with Nike. Recently, The LeBron James Innovation Center was unveiled at Nike’s Beaverton headquarters.
Bronny James stated that Nike has been a part of his family for as long as he can recall. It is a great honor to be able to work with them to continue the family legacy on the court as well as in the community.
Nike signed NIL agreements with Caitlin Clark, Iowa’s point guard, Stanford guard Haley Jones and Sierra Canyon High School star Juju Watkins, as well as D.J., the top 2023 guard. Wagner, Camden, New Jersey.
The brand stated that each athlete was a player who has paved the way for the next generation of players. These athletes encourage Nike to explore new ways that the game can bring people together, create community, and shape the future.
Specific details will be revealed in the coming months. However, Nike intends to partner with each student-athlete on a variety of community initiatives in their local communities. Each of the five current players is sponsored by Nike schools.
Clark, a junior point guard at Iowa, already has a long list of accolades from her college career. These include first-team All-American and Big Ten Player of the Year, Wooden Award All-America, Wooden Award All-America, Wooden Award All-America, and first-team AP All-America. Clark is also the only Division I women’s basketball player to lead the country in assists and points per game.
Jones, a Stanford senior guard, was the NCAA tournament’s Most Outstanding player during the Cardinal’s 2021 championship season. She is also a finalist for the Naismith Trophy and will be entering her last collegiate season.
Watkins, who plays for Sierra Canyon’s women’s basketball team, is a top-ranked player from Los Angeles in the 2023 class. The 6-foot guard was recently named California Gatorade Player and MaxPreps National player of the year.
Wagner is a top-ranked point guard in the class of 2023 and wants to be the NBA’s third-generation player.
His grandfather Milt Wagner, who was drafted by Dallas Mavericks in 1986, played with the Lakers as well as the Heat. His father, Dajuan Wagner was the sixth pick in the 2002 NBA draft. He was selected by the Cleveland Cavaliers and was a teammate with LeBron James for the first two seasons.