Holman Hires Aarthi Murali as Executive Vice President of Service Excellence


In addition to overseeing Holman’s account management and client relations teams, Murali is tasked with amplifying the voice of commercial clients to further enhance the customer and employee experiences.

Photo: Holman

Holman announced it has hired Aarthi Murali as Executive Vice President, Service Excellence at the company.

In her new role, Murali is responsible for leading Holman’s commercial client relations strategy and customer service efforts throughout North America.

“Aarthi brings impressive business acumen and a wealth of customer experience expertise. Her innate ability to connect with our clients and understand their evolving needs will ensure that Holman delivers on our promise to provide an exceptional experience for all fleet stakeholders,” Holman President of Fleet Operations Bob White said.

A Look at Murali’s Career

Murali joins Holman following a career in the financial sector where she led large-scale human-centered transformation programs for industry leaders such as JP Morgan Chase and most recently as M&T Bank’s first Chief Customer Experience Officer.

During her 20-plus year career in the financial industry, Murali received several awards for customer experience leadership. She was named to American Banker’s list of the Most Powerful Women in Banking in both 2022 and 2023 and was included in CX Network’s Top 50 CX Influencers of 2024.

In addition to overseeing Holman’s account management and client relations teams, Murali is tasked with amplifying the voice of commercial clients to further enhance the customer and employee experiences.

Murali will also be appointed to Holman’s executive leadership team, in an effort to help ensure the business remains “well positioned for sustained growth and success,” the company noted in a press release.

“I’m excited to join a highly successful organization that places such a profound emphasis on both the customer and employee experience. At Holman, we genuinely believe that our people are our greatest strength, and we understand the role our people play in driving a great customer experience,” Murali said. “I look forward to leading our service innovation journey purposefully and delivering delightful experiences for our employees and clients.”



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