Pitch Deck Library / Business Model Canvas

Business Model Canvas

Alexander Osterwalder's one-page model that maps how a business creates, delivers, and captures value across nine building blocks. Use it before you write a deck to pressure-test the whole model on a single page, then turn each block into a slide.

The slide-by-slide outline

Best used when: Mapping your business on one page before you build the deck.

1. 1 Customer Segments (who you create value for, the most important segments first)
2. 2 Value Propositions (the bundle of products and services that solve their problem)
3. 3 Channels (how you reach and deliver to those segments)
4. 4 Customer Relationships (how you get, keep, and grow each segment)
5. 5 Revenue Streams (how and for what each segment actually pays)
6. 6 Key Resources (the assets the model requires: people, IP, capital)
7. 7 Key Activities (the few things you must do well to deliver the value prop)
8. 8 Key Partnerships (the suppliers and partners that make the model work)
9. 9 Cost Structure (the costs the resources, activities, and partners create)

Business Model Canvas (One-Pager deck)
Best for: Founders who want to validate the whole business model on one page before building slides.

Slides:
1. Customer Segments (who you create value for, the most important segments first)
2. Value Propositions (the bundle of products and services that solve their problem)
3. Channels (how you reach and deliver to those segments)
4. Customer Relationships (how you get, keep, and grow each segment)
5. Revenue Streams (how and for what each segment actually pays)
6. Key Resources (the assets the model requires: people, IP, capital)
7. Key Activities (the few things you must do well to deliver the value prop)
8. Key Partnerships (the suppliers and partners that make the model work)
9. Cost Structure (the costs the resources, activities, and partners create)

Source: Strategyzer (Alexander Osterwalder) (https://www.strategyzer.com/library/the-business-model-canvas)
Via Hold Tight, holdtightpodcast.com/pitch-deck-templates

New to decks? Read the pitch deck template walkthrough and what to include in a pitch deck. Building the rest of your launch? See how founders run go-to-market with AI go-to-market tooling for founders.

Back to the Pitch Deck Library