Pitch Deck Library / The Lean Canvas

The Lean Canvas

Ash Maurya's startup-focused remix of the Business Model Canvas. It swaps in Problem, Solution, Key Metrics, and Unfair Advantage so a founder can capture the riskiest assumptions of a new idea in twenty minutes. Best for the earliest stage, before you have a deck or a product.

The slide-by-slide outline

Best used when: Stress-testing a brand-new idea before you invest in it.

1. 1 Problem (the top three problems you solve, plus existing alternatives)
2. 2 Customer Segments (target customers and your early adopters)
3. 3 Unique Value Proposition (a single clear, compelling message)
4. 4 Solution (the top three features that address the problems)
5. 5 Channels (your path to customers, free and paid)
6. 6 Revenue Streams (revenue model, pricing, and lifetime value)
7. 7 Cost Structure (customer acquisition, distribution, hosting, people)
8. 8 Key Metrics (the few numbers that tell you the business is working)
9. 9 Unfair Advantage (the thing that cannot be easily copied or bought)

The Lean Canvas (One-Pager deck)
Best for: First-time founders pressure-testing the riskiest assumptions of a brand-new idea.

Slides:
1. Problem (the top three problems you solve, plus existing alternatives)
2. Customer Segments (target customers and your early adopters)
3. Unique Value Proposition (a single clear, compelling message)
4. Solution (the top three features that address the problems)
5. Channels (your path to customers, free and paid)
6. Revenue Streams (revenue model, pricing, and lifetime value)
7. Cost Structure (customer acquisition, distribution, hosting, people)
8. Key Metrics (the few numbers that tell you the business is working)
9. Unfair Advantage (the thing that cannot be easily copied or bought)

Source: LeanStack (Ash Maurya) (https://leanstack.com/lean-canvas)
Via Hold Tight, holdtightpodcast.com/pitch-deck-templates

New to decks? Read the pitch deck template walkthrough and what to include in a pitch deck. Building the rest of your launch? See how founders run go-to-market with AI go-to-market tooling for founders.

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