The Art World 2024 By the Numbers: Eye-Opening Stats on Trends, Sales & A.I.'s Impact


Introducing W’s newest column, “By the Numbers,” in which we look at a given field—from art and fashion to music and movies—through the metrics that are defining it. Bringing together both the essential and the eccentric, we’re telling a sui generis story of an industry. For W’s annual art issue, we’re looking back at a year marked by lagging sales, outrageous purchases, and the rise of A.I.

42% of art sales by value last year were in the U.S.

19% were in China, 17% were in the U.K., 7% were in France.

88% of high-net-worth individuals (HNWIs) buy art through dealers.

67% buy through auctions, 41% through fairs, and 11% through advisers.

Source: Art Basel and UBS

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$150,780 was the average amount an actively buying HNWIs spent on fine art in the first half of 2024.

$51,520 was on luxury sneakers.

$66,255 was on luxury handbags.

Source: Art Basel and UBS

26% was the decrease in sales at Christie’s, Sotheby’s, Phillips, and Bonhams from the first half of 2023 to the first half of 2024.

32% of lots at the May marquee auctions sold for less than their low estimates.

Source: Art Basel and UBS; Bank of America

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$50 million was the high estimate at Sotheby’s for Francis Bacon’s 1966 painting Portrait of George Dyer Crouching, the “star” of its May evening auction.

$27.7 million was the selling price.

Source: ARTnews; Sotheby’s

40% of HNWIs say they purchase art for pleasure, 24% as investments, and 1% for philanthropic reasons.

72% of HNWIs bought art online without first seeing it in person.

43% bought art on Instagram without seeing it in person.

Source: Art Basel and UBS

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$44.6 million is the amount financier Ken Griffin spent on a stegosaurus skeleton this year.

$38.6 million more than it was expected to sell for.

Source: The Wall Street Journal

48% of gallerists say ultracontemporary artists are their most important cohort.

$7.68 million is the total value of sales of Lynette Yiadom-Boakye’s art in the first half of 2024, making her the best-selling ultracontemporary artist during that period.

Source: Artsy; Artnet

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125 miniature moon sculptures made by Jeff Koons were sent to outer space as the first “authorized” artwork to be placed on the moon.

Source: The New York Times

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75% of U.S. adults have a positive opinion of Leonardo da Vinci, the most popular artist in America.

51% of have a positive opinion of Andy Warhol.

28% have a positive opinion of Mark Rothko.

Source: YouGov

Just Stop Oil/Handout/Anadolu Agency via Getty Images

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2 Vincent van Gogh sunflower paintings at the National Gallery, London, had soup thrown at them by Just Stop Oil protesters this year, prompting the museum to ban liquids.

Source: The Guardian

19% of American adults have been to an art show in the past three months.

Source: YouGov

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95% of NFTs are considered “dead.”

44.5% is the average loss in value on NFT investments.

Source: ARTnews

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70% of U.S. adults think artists should be compensated when AI uses their work to produce images.

76% of adults think AI-generated content shouldn’t be considered art.

Source: Statista; KOAA

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$6.2 million is the amount crypto mogul Justin Sun paid for Maurizio Cattelan’s Comedian, a banana duct-taped to a wall, at Sotheby’s November auction.

9 days after purchasing it, he ate the banana.

Source: BBC



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