Why Is NHTSA’s New Braking Rule Under Fire?


The Alliance for Automotive Innovation contends that fulfilling the rule’s requirements is “practically impossible with available technology.”

In 2016, the top 20 automakers committed to making automatic emergency braking (AEB) standard equipment on nearly all their vehicles by the end of 2023. The commitment was made in conjunction with the Insurance Institute for Highway Safety (IIHS) and NHTSA.

As a refresher on the technology, AEB uses vehicle sensors to identify potential front-end collisions with other vehicles, warn drivers, and automatically apply the brakes to help avoid or reduce a collision’s severity.

After incremental progress, those automakers reached that target by the end of 2023. 

Fulfilling the pledge was supposed to prevent 42,000 crashes and 20,000 injuries by 2025. The estimate is based on IIHS research, which found that front crash prevention systems with forward collision warning and automatic emergency braking cut rear-end crashes by half.

In April 2024, the Department of Transportation finalized the rule requiring all vehicle manufacturers to include AEB in all light-duty vehicles by 2029.

But a trade group representing most of the major automakers is now asking the Biden administration to reconsider.

New AEB Rule Practically Impossible

On June 24, the Alliance for Automotive Innovation (AAI) sent a letter to NHTSA and one to members of Congress, arguing that fulfilling the rule’s requirements is “practically impossible with available technology.”

AAI contends that automakers developed AEB in conjunction with NHTSA and IIHS, yet the new standard deviates from the original agreement on what the technology should achieve.

The new rule requires that:

  • All vehicles are able to “stop and avoid contact” with the vehicles ahead at speeds up to 62 mph;
  • AEB systems must apply the brakes automatically “up to 90 mph when a collision with a lead vehicle is imminent, and up to 45 mph when a pedestrian is detected;”
  • Vehicles must be able to detect pedestrians in daylight and darkness.

AAI’s President and CEO, John Bozzella, writes: “Driving AEB-equipped vehicles in the U.S. under NHTSA’s new standard will become unpredictable, erratic and will frustrate or flummox drivers.”

While AAI is not against the technology, calling it “lifesaving,” the letters note that NHTSA’s own data shows only one tested vehicle met the stopping distance requirements in the final rule.

“NHTSA’s action will require more costly systems that won’t improve driver or pedestrian safety, which is why we are asking the agency to reopen the proceeding and make these necessary corrections.”

Further, AAI argues that the new systems would actually result in more rear-end collisions.

AEB Controversy

As AEB technology evolved, it has not been without controversy.

NHTSA investigated complaints regarding 400,000 Tesla vehicles’ Autopilot system, which has AEB. The complaints contend that the AEB system falsely detects an object in the road and brakes unexpectedly with no actual collision threat.

The phenomenon, known as “phantom braking,” was specific to Tesla Model 3 and Model Y vehicles in 2021-2022 model years.

Other complaints of unexpected braking have arisen in 2017 to 2019 MY Honda Accords and CR-Vs, in 2019 to 2020 MY Mazda3 models, and in 2017 to 2018 MY Nissan Rogue models, resulting in recalls and investigations.

This year, NHTSA upgraded and expanded its probe into Honda models, now covering almost 3 million vehicles and including 2020 to 2022 MY Accord and CR-V models.

AAI Recommendations on AEB

The letter ends with AAI’s requests and recommendations.

 AAI requests that NHTSA reduce the maximum test speed for the vehicle and pedestrian requirements, adjust the headway requirements to align with the results of NHTSA’s research, and better define when a crash is “imminent.”

AAI also recommends that NHTSA adopt a European system that detects a potential forward collision, provides a driver warning, and automatically engages the braking system to avoid or mitigate a collision. This standard would use existing crashworthiness systems designed to better protect road users.

A Realistic View

Many readers here have likely experienced an AEB system in action, if not exactly phantom braking.

The car stops suddenly to avoid another car that isn’t in danger of a collision and that the driver is already aware of. Or the car stops for no apparent reason, and the driver chalks it up to some object in the system sensors’ periphery that will never be known.

Perhaps some readers have experienced a situation where AEB clearly avoided a collision or mitigated a more serious one.

These instances are jarring, and to Bozzella’s point, would frustrate and flummox drivers. But are they true safety hazards?

There are two narratives here. The first, posited by AAI, concerns whether the industry should be forced to engineer even more advanced AEB tech into vehicles after working with regulators to achieve our current state.

AEB is now intrinsic to vehicle engineering; automakers will not remove the technology. Therefore, they are tasked with improving it. The technology will improve, and automakers have until 2029 to satisfy the new rule.

Like many regulations, the rule may be rewritten based on the realities of innovation closer to the 2029 mandate date.

The other narrative concerns the growth of technology around semiautonomous driving, embodied in Tesla’s full self-driving (FSD) system.

FSD has led to 17 fatal accidents, including one involving phantom braking, according to a Washington Post report that analyzed NHTSA data. How consumers, fleet managers, drivers, and regulators approach this growing gray area of safety will have much greater implications.



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